12
Jun 14

Props for Kenzo

Props custom made for the Kenzo catalogue; linge de maison 2014. These are special build props, so there wouldn’t be a lot of photoshop involved. I almost looks flat, but it’s all 3-dimensional. The wave forms for the towels are made underneath from cardboard rolls. The metal hanger (it’s a whole hidden frame) and rod are also hand made ​​in our Set Design Studio in Amsterdam.

We were asked by Florence Moll from Paris to build these sets for their upcoming catalogue. (Almost…) No Photoshop was needed for the following results. Photographer Qiu Yang has a real clean approach to his subjects, it looks strange doesn’t it?
Bath and bedding for Kenzo Bath and bedding for Kenzo Bath and bedding for Kenzo Bath and bedding for Kenzo Bath and bedding for KenzoPhotography: Qiu Yang
Make-up: Yvonne Nusdorfer
Styling: Sabin Kech
Prop Design Gloudy Set Design


05
Jun 14

Backdrops for Wehkamp magazine

Gloudy makes almost every month new Sets and Backdrops for the Wehkamp.nl site and their magazine. Wehkamp.nl is a large Dutch online retailer and has it’s own magazine. Sometimes we make just a plain backdrop, painted in one color, sometimes a whole set with windows in it, or here with an old fence and a fake concrete floor. Each set is based on a different theme, provided by the Art Directors from Wehkamp. These are the pictures from the team of Petra Steenkamer, all sets are custom made in Petra’s studio in Amsterdam-Noord, where 6 meters width is the widest set possible. Sometimes even a bit small for all the furniture and stuff we have to show in the images.
backdrop fence and concrete look floor jungle set design herringbone backdrop set painted backdrop painted panelingTEAM:
Photographer: Petra Steenkamer
Styling: Marjolein Vonk
Sets /Backdrops: Gloudy


14
Apr 14

Backdrops and props for Cosmo Hairstyling

We created different sets for Cosmo Hairstyling. The backdrops and props make the illusion of different interiors. These images are being used by Cosmo for indoor banners, magazine and on their site. Using a strong color palette. Here’s a look in Cosmo’s magazine Lookism.
Cosmo NomadsCosmo Fantasie Cosmo_sports

Art Direction: Geert-Jan Renzen
Photography: Klaas Jan Kliphuis
Styling: Xaviera Aubri
Set Design by Gloudy


02
Jul 13

Beatrix set in Vrij Nederland

Editorial Vrij Nederland heeft een satire special uitgebracht, hiervoor is deze ‘Beatrix set’ gemaakt. Het interieur is geïnspireerd op het interieur van de jaarlijkse koninklijke toespraak. In deze custom made set is Cisca Dresselhuys als prinses Beatrix aan de slag gegaan met pottenbakken; een van de hobby’s van Beatrix. Deze pottenbakkerstafel is ook een custom made prop, de echte tafel was te zwaar om te transporteren, en wordt ook nog dagelijks gebruikt door Anna Preuss. Anna is van A3 Kleicompagnie en heeft de ‘klei-aliens’ gemaakt, dit geeft het een leuke absurde twist aan het geheel.

Fotografie: Maarten Kools
Keramiek: Anna Preuss van A3 Kleicompagnie
Costume Design: Maartje Wevers
Set & Prop Design: Gloudy


01
May 13

Newsroom Set Design (video)

De backstage video van het groot interview Kees Tol en Michiel van Erp. Weer een hoop lol op de set.
Custom made jaren ’60 television studio set voor L’HOMO 5. Gepubliceerd door LINDA. magazine.


Team:
Photographer:Pieter Henket
Video: Bram Juist
Styling: Anja Koops
Make-up: Margot van Essen
Art Direction: Iebele van der Meulen
Set & Props: Gloudy Set Design