11
Jun 15

Concrete for Louis Vuitton

For the Louis Vuitton campaign ‘Mon Damier Graphite’ we had to make interiors in concrete, wich is one of our specialties. In this project we custom made; backdrops, floors, walls and props. All are handmade in different concrete looks. Painted, sculpered and prepared in our studio in Amsterdam. It’s build up in the nice and warm Umsjatka studio in Amsterdam, where we could change and combine the different backdrops on spot. It’s a concrete jungle, but with a lot of class and style. I hope you can enjoy these clean but beautiful images.

Set Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier Graphite
ART DIRECTION & PHOTOGRAPHY: Mirka Laura Severa
SET DESIGN: Gloudy
AGENT: iDm-Isabelle Decamps Management
STUDIO: Umsjatka


05
Jun 14

Backdrops for Wehkamp magazine

Gloudy makes almost every month new Sets and Backdrops for the Wehkamp.nl site and their magazine.┬áWehkamp.nl is a large Dutch online retailer and has it’s own magazine. Sometimes we make just a plain backdrop, painted in one color, sometimes a whole set with windows in it, or here with an old fence and a fake concrete floor. Each set is based on a different theme, provided by the Art Directors from Wehkamp. These are the pictures from the team of Petra Steenkamer, all sets are custom made in Petra’s studio in Amsterdam-Noord, where 6 meters width is the widest set possible. Sometimes even a bit small for all the furniture and stuff we have to show in the images.
backdrop fence and concrete look floor jungle set design herringbone backdrop set painted backdrop painted panelingTEAM:
Photographer: Petra Steenkamer
Styling: Marjolein Vonk
Sets /Backdrops: Gloudy


14
Apr 14

Backdrops and props for Cosmo Hairstyling

We created different sets for Cosmo Hairstyling. The backdrops and props make the illusion of different interiors. These images are being used by Cosmo for indoor banners, magazine and on their site. Using a strong color palette. Here’s a look in Cosmo’s magazine Lookism.
Cosmo NomadsCosmo Fantasie Cosmo_sports

Art Direction: Geert-Jan Renzen
Photography: Klaas Jan Kliphuis
Styling: Xaviera Aubri
Set Design by Gloudy


02
Apr 14

Cardboard props (video)

Voor de Zeeman campagne hebben we ook de sets en props voor de commercial gemaakt: De props zijn bijvoorbeeld; wolken en regendruppels, boeren hek, doelpalen, scheepstoeter, tonijn, zwembadje, teckel, ijsjes, boom cut out, kussens,…en dat alles in karton. These cardboard props are all custom made, hieronder is de commercial:

raindropsDirector: Marijke de Gruyter
DOP: Ezra Reverda
Reclame buro: Persuade
Styling: Jet Vervest
Props & Set Design: Gloudy


02
Jul 13

Beatrix set in Vrij Nederland

Editorial Vrij Nederland heeft een satire special uitgebracht, hiervoor is deze ‘Beatrix set’ gemaakt. Het interieur is ge├»nspireerd op het interieur van de jaarlijkse koninklijke toespraak. In deze custom made set is Cisca Dresselhuys als prinses Beatrix aan de slag gegaan met pottenbakken; een van de hobby’s van Beatrix. Deze pottenbakkerstafel is ook een custom made prop, de echte tafel was te zwaar om te transporteren, en wordt ook nog dagelijks gebruikt door Anna Preuss. Anna is van A3 Kleicompagnie en heeft de ‘klei-aliens’ gemaakt, dit geeft het een leuke absurde twist aan het geheel.

Fotografie: Maarten Kools
Keramiek: Anna Preuss van A3 Kleicompagnie
Costume Design: Maartje Wevers
Set & Prop Design: Gloudy